Mask has become an integral part of our lives: Kapil Bhatia, CEO, UniMask – ET HealthWorld


Shahid Akhter, editor, ETHealthworld, talks to Kapil Bhatia, CEO, UniMask to know more about the face mask market, following the rollout of Covid-19 vaccine.

Now with the advent of vaccinations, how do you see its impact on the market for face masks?
Since the onset of the Covid-19 pandemic, people has been following safety norms including social distancing and wearing face masks whenever stepping out in public. Thus, businesses across the sector switched to manufacturing PPE equipment to survive the pandemic blues. With the news of the Covid-19 vaccine roll-out, people are now hoping that they can finally get rid of the mask once they get vaccinated. So the question arises what will happen to the face mask market?

Well, wearing a mask continues to be important along with other Covid-19 safety protocols even if you get vaccinated. Though vaccines are considered highly effective, there is no guarantee mentioned anywhere that a vaccinated person will not transmit the virus to another person. There are many people who are asymptomatic and do not possess any symptom but virus is present in their nasal passage. When they breathe, cough or sneeze, chances are very high that they transmit infectious viruses to other people. Also, one has to wait for 3 weeks to get the second shot of the Covid-19 vaccine. As vaccine rollout begins with plans to vaccinate as many people as possible, the fact of the matter is that not enough doses to vaccinate all populations exist till now. Thus, many people think that once they get vaccinated, they don’t need a mask. But it is important for them to note that masks are here to stay, because they could still be contagious.

Though WHO and doctors have urged the continuation of masks, but how do you find public acceptance ?
Initially when Covid-19 virus outreached, people were not much familiar with the importance of the face mask. But with WHO and doctors’ advice people realised the importance of wearing a right mask and widely accepted it. Here I want to credit mass media for imparting right information to the public on why it is more and more important to wear masks for your own self and to protect others around you.

As people are adopting the #New Normal; mask is not only a safety gear but has become an integral part of our lives. According to me public around the world has accepted the mask trend with the existence of the new strains, flues and pollution at large. The strict rules and regulations & high chalaans by the government also played a massive role in the acceptance of face masks by the society.

What differentiates your mask?
UniMask is a revolutionary mask which is made of cosmetic-based health-guard technology that kills 99.94% SARS-CoV-2, H1N1, bacteria and other harmful viruses within seconds of coming in contact with the fabric, thus ensuring utmost protection that is needed in these crucial times.

The fabric used in the manufacturing of this product is made of 100% cotton and therefore extremely comfortable to use on a daily basis. UniMask is manufactured from 100% cotton breathable fabrics which are processed using the revolutionary Healthguard Technology from Australia which is known to protect from bacteria and other harmful viruses. The Healthguard technology is effective to destroy 99.94% of the virus within minutes of coming in contact with the fabric. Over the last 3 decades plus, Healthguard has been innovating products solving the real-life challenges of the world. The beauty of this technology lies in its cosmetic based chemistry which is similar to the treatment used for cosmetics and is therefore skin friendly and safe to use. This mask is made of natural substances and destroys viruses without leaching any harmful components and does not harm the human skin. This renders a soft and smooth feel to the fabric. This mask is highly recommended by health experts.
Unimask consists of 3 protective layers, with the outer layer made with woven fabric treated with healthguard technology, middle layer with SSMMS Filter, 3 beams of Spunbond and 2 beams of Meltblown. SSMMS’ (3 beams of Spunbond and 2 beams of Meltblown) or simply SMS by Global Nonwovens is a 5 layered 100% Polypropylene nonwoven fabric manufactured using 5 beams. The beauty of this fabric is that it offers amazing benefits like fine filtration, low pressure drop, acoustic insulation and decent strength and elongation.

Your future plans?
With the onset of the virus since last year, the usage of surgical masks, n95 masks and PPE kits have increased multifold and rightly so. However this has given rise to the problem of disposal of the bio hazard waste and huge increase in the use of plastic.

Brandstore India Pvt. Ltd, the parent company of Unimask has constantly been working on making a sustainable environment for the people around the globe. This was one of the primary reasons for the development of Unimask.

While we at Unimask are launching three new variants- Unimask Eco – a lower cost mask for the masses, Unimask kids – for children as they start schools soon, Unimask BIG – for the larger size audience





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